Following last year’s successful Biotrue® contact lens solution campaign, Bausch + Lomb reunited with long-time digital agency partner Digital Pulp and creative partner Sweet Sadie to craft and produce a new series of “Biotruth Moments” — comically awkward moments that can occur when contact lenses tire before you do. This year’s campaign focuses on the omnipresence of screens in our daily lives, from potential dating app mismatches, to harmless-but-disruptive screen obsession mishaps, to a fantasy football misfiring.
SPW Credits
Client: Bausch + Lomb Biotrue® MPS (Multi-Purpose Solution)
Vice President, Marketing: Chris Marschall
Senior Brand Manager, Lens Care: Jenn Troast
Agency: Digital Pulp
Partner/Chief Creative Officer: Gene Lewis
Associate Creative Director: Katherine Vidal
Account Director: Amanda McCormick
Management Supervisor: Marissa Cinelli
Account Executive: Rachel Rottenberg
Creative Partner/Production: Sweet Sadie
CD/ EP: Rachel Lederman
EP: Xavier Melendez
CD/Writer: Jay Sandusky
Director: Stephen Pearson
DP: Noah David Smith
AD: TJ Sansone
Producer: Will Tatum
Production Designer: Ryan Cooper
Art Director: Mike Blain
Wardrobe: Heather Howard
Editor: Yvette Choy
VFX: Eddie Wiseman
Sound Design: Pomann Sound, Bob Pomann and Rich Cerbini
Colorist: Matthew Rosenblum
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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