The leading language learning service Babbel makes studying new languages fun and easy, but when the Berlin-based company aimed to speak to the U.S. market they turned to the full service creative boutique Hiccup Media to craft a campaign that captures what users around the world love about Babbel.
“We wanted to create something that was both clear and visually dynamic,” Hiccup Media Creative Director Michael Cruz says. “The concept we came up with features deconstructed backgrounds that transition us from scene to scene falling in line with the idea of mobility. We wanted to make the scene seem more theatric.”
Rob Simone, Hiccup Media Managing Director adds. “Babbel is a part of the growing on-demand learning sector, which is much different than traditional education.
SPW CreditsClient: Babbel
Project: “Educate Anywhere” (:30)
Agency/Production/Post: Hiccup Media, New York
Creative Director/Director/Editor: Michael Cruz
Managing Director/Copywriter: Rob Simone
Producer: Kayleigh Reed
Visual Effects/Animation: Molecule Digital Communications, Los Angeles
Music/Audio: Hobo Audio, New York
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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