A new Aveeno Kids cross-media campaign entitled “Kids Can” has recently debuted from full-service advertising agency Doner. With three :15 spots (“Dad,” “Mom,” and “Curly Hair”) and numerous shorter versions, the spots were helmed by the directing team of The Barkers, with animation, VFX, and finishing support from one-stop cross-media production company Sarofsky.
Deftly using the Aveeno’s original Care Crew animated characters featured across the Aveeno Kids product line, these storylines pair Mika the Racoon, Sage the Elephant, Romer the Horse, and Lucky the Llama with vibrant children using the products themselves, and achieving other can-do moments.
SPW CreditsAveeno Kids “Kids Can” Launch Campaign
Spot Titles: “Kids Can: Dad,” “Kids Can: Mom,” “Kids Can: Curly Hair”
Running Times: 3 x 15 with shorter/custom versions for social media
Client: Aveeno
Brand Manager, US Baby Care: Ese Awoniyi
Associate Brand Manager, US Baby Care: Ilyssa Harbatkin
Ad Agency: Doner
EVP Executive Creative Director: Karen Cathel
Associate Creative Directors: Matt Reising, Ana Da Silva Figueira, Andres Justo
VP Brand Leader: Heather Jenkins
Executive Producer: Autumn Hines
Senior Project Manager: Christina Feuerstein
Production: By The Barkers
Directors: The Barkers
Executive Producer: Rick Rosemeyer
Production Services: Goodgate Films
Executive Producer: Philip Bolus
Line Producer: Paz Zedán
Production Manager: Rocío Ríos
Director of Photography: Serguei Saldivar
Production Designer: Jorge Vujo
Production Coordinator: Carolina Arochi
First AD: Israel Rincón
Editorial/Design/Animation/Finishing Company: Sarofsky
Executive Creative Director: Erin Sarofsky
Managing Director/Executive Producer: Steven Anderson
Senior Producer: Joel Signer
Supervising Editor: Tom Pastorelle
Editor: Cassandra Tyler
Assistant Editor: Henry Smalstig
Animators: James Wignall, Eric Larson, Dave Kiehl
Flame Artist: Cory Davis
Color Company: Cathel Color
Colorist: John Cathel
Audio Company: Lime Audio
Mixer: Loren Silber
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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