A new Aveeno Kids cross-media campaign entitled “Kids Can” has recently debuted from full-service advertising agency Doner. With three :15 spots (“Dad,” “Mom,” and “Curly Hair”) and numerous shorter versions, the spots were helmed by the directing team of The Barkers, with animation, VFX, and finishing support from one-stop cross-media production company Sarofsky.
Deftly using the Aveeno’s original Care Crew animated characters featured across the Aveeno Kids product line, these storylines pair Mika the Racoon, Sage the Elephant, Romer the Horse, and Lucky the Llama with vibrant children using the products themselves, and achieving other can-do moments.
SPW Credits
Aveeno Kids “Kids Can” Launch Campaign
Spot Titles: “Kids Can: Dad,” “Kids Can: Mom,” “Kids Can: Curly Hair” Running Times: 3 x 15 with shorter/custom versions for social media
Client: Aveeno Brand Manager, US Baby Care: Ese Awoniyi Associate Brand Manager, US Baby Care: Ilyssa Harbatkin
Ad Agency: Doner EVP Executive Creative Director: Karen Cathel Associate Creative Directors: Matt Reising, Ana Da Silva Figueira, Andres Justo VP Brand Leader: Heather Jenkins Executive Producer: Autumn Hines Senior Project Manager: Christina Feuerstein
Production: By The Barkers Directors: The Barkers Executive Producer: Rick Rosemeyer
Production Services: Goodgate Films Executive Producer: Philip Bolus Line Producer: Paz Zedán Production Manager: Rocío Ríos Director of Photography: Serguei Saldivar Production Designer: Jorge Vujo Production Coordinator: Carolina Arochi First AD: Israel Rincón
Editorial/Design/Animation/Finishing Company: Sarofsky Executive Creative Director: Erin Sarofsky Managing Director/Executive Producer: Steven Anderson Senior Producer: Joel Signer Supervising Editor: Tom Pastorelle Editor: Cassandra Tyler Assistant Editor: Henry Smalstig Animators: James Wignall, Eric Larson, Dave Kiehl Flame Artist: Cory Davis
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