In Projection of Greatness, a new 90-second film for Audi, the Q7’s ascent of a snow covered mountain turns magical with the live action projection of its soul, Conceived by Toronto agency Zulu Alpha Kilo, directed by Dave Mossop of Sherpas Cinema and Accomplice Media, and featuring projection mapping by GO2 Productions, the stunning display was captured entirely in-camera, with no CGI manipulation in post.
SPW Credits
Agency: Zulu Alpha Kilo. Zak Mroueh, Chief Creative Officer; Allen Oke, Executive Creative Director; Jon Webber, Creative Director/Copywriter; Allan Mah, Senior Art Director; Tara Handley, Christine Pacheco, Clair Galea and Ola Stodulska, Agency Producers; David Tremblay, Account Director; Lance Kowlessar, Account Supervisor; Emma Brooks and Jamie Cuthbertson, Strategic Planning.
Production: Sherpas Cinema, Accomplice Media. Dave Mossop, Director; Malcolm Sangster, Executive Producer; Byron Kopman, D.O.P.
Edit: Sherpas Cinema, Dave Mossop, Jay Baker, Will Biname, Editors.
Post: Sherpas Cinema, zulubot
Color: Color Matters Eric Rosen, Colorist.
Audio: Jacob Yoffee, Composer/Audio Engineer.
Projection Mapping: Go2 Productions. Adrian Scott, Executive Creative Director; Craig McEwen, Creative Director; Joe Surachet, Art Direction/3D Animation; Nash Sittisarebute, Compositor/Visual Effects; Marie Laderoute, Production Manager; Scott Justis, Technical Producer; Liz Toscano, Production Manager; Dan Mulcahy Qlab, Programmer; Carr Salvo Lead Projectionist.
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
Read More
"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
MySHOOT Profiles
Add A Comment