In Projection of Greatness, a new 90-second film for Audi, the Q7’s ascent of a snow covered mountain turns magical with the live action projection of its soul, Conceived by Toronto agency Zulu Alpha Kilo, directed by Dave Mossop of Sherpas Cinema and Accomplice Media, and featuring projection mapping by GO2 Productions, the stunning display was captured entirely in-camera, with no CGI manipulation in post.
Agency: Zulu Alpha Kilo. Zak Mroueh, Chief Creative Officer; Allen Oke, Executive Creative Director; Jon Webber, Creative Director/Copywriter; Allan Mah, Senior Art Director; Tara Handley, Christine Pacheco, Clair Galea and Ola Stodulska, Agency Producers; David Tremblay, Account Director; Lance Kowlessar, Account Supervisor; Emma Brooks and Jamie Cuthbertson, Strategic Planning.
Production: Sherpas Cinema, Accomplice Media. Dave Mossop, Director; Malcolm Sangster, Executive Producer; Byron Kopman, D.O.P.
Edit: Sherpas Cinema, Dave Mossop, Jay Baker, Will Biname, Editors.
Post: Sherpas Cinema, zulubot
Color: Color Matters Eric Rosen, Colorist.
Audio: Jacob Yoffee, Composer/Audio Engineer.
Projection Mapping: Go2 Productions. Adrian Scott, Executive Creative Director; Craig McEwen, Creative Director; Joe Surachet, Art Direction/3D Animation; Nash Sittisarebute, Compositor/Visual Effects; Marie Laderoute, Production Manager; Scott Justis, Technical Producer; Liz Toscano, Production Manager; Dan Mulcahy Qlab, Programmer; Carr Salvo Lead Projectionist.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More