In Projection of Greatness, a new 90-second film for Audi, the Q7’s ascent of a snow covered mountain turns magical with the live action projection of its soul, Conceived by Toronto agency Zulu Alpha Kilo, directed by Dave Mossop of Sherpas Cinema and Accomplice Media, and featuring projection mapping by GO2 Productions, the stunning display was captured entirely in-camera, with no CGI manipulation in post.
SPW CreditsAgency: Zulu Alpha Kilo. Zak Mroueh, Chief Creative Officer; Allen Oke, Executive Creative Director; Jon Webber, Creative Director/Copywriter; Allan Mah, Senior Art Director; Tara Handley, Christine Pacheco, Clair Galea and Ola Stodulska, Agency Producers; David Tremblay, Account Director; Lance Kowlessar, Account Supervisor; Emma Brooks and Jamie Cuthbertson, Strategic Planning.
Production: Sherpas Cinema, Accomplice Media. Dave Mossop, Director; Malcolm Sangster, Executive Producer; Byron Kopman, D.O.P.
Edit: Sherpas Cinema, Dave Mossop, Jay Baker, Will Biname, Editors.
Post: Sherpas Cinema, zulubot
Color: Color Matters Eric Rosen, Colorist.
Audio: Jacob Yoffee, Composer/Audio Engineer.
Projection Mapping: Go2 Productions. Adrian Scott, Executive Creative Director; Craig McEwen, Creative Director; Joe Surachet, Art Direction/3D Animation; Nash Sittisarebute, Compositor/Visual Effects; Marie Laderoute, Production Manager; Scott Justis, Technical Producer; Liz Toscano, Production Manager; Dan Mulcahy Qlab, Programmer; Carr Salvo Lead Projectionist.
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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