Gentleman Scholar: "Audi Q3 in :03 was a dream project for our studio as we had such a wide, open brief to work with from the get-go. Not only were we given free rein to tap into a plethora of different design styles, but we also got to experiment with fun composition and playful lighting and animation. Throw in the Q3’s technical prowess and sophisticated contours for inspiration, it's easy to see how this came together so flawlessly!
"The inherently mixed media vibe of the campaign plays out so nicely on social media as it keeps everything fresh and unexpected. Honestly, if you asked us which one was our favorite, we’d find it hard to answer! We love the whole collection and hope you do too!"
SPW Credits
Campaign Name: Audi "Q3 in 03" Campaign Lengths: 12 x :03
Client: Audi of America
Agency: M/H VCCP Executive Creative Director: Joel Kaplan Associate Creative Director: Allen Yu Senior Copywriter: Jesse Wilks Senior Art Director: Gerardo Agbuya Producer: Alison Beck Strategist: Ben Thomas Account Supervisor: Mikaela Kearns
Design & Animation: Gentleman Scholar Creative Director: Will Johnson Managing Director: Jo Arghiris Executive Producer: Kirsten Noll Head of Production: Tyler Locke Associate Creative Director: Macauley Johnson Lead Designer: Madison Ellis Senior Producer: Bridgette Spalding Designers: Jina Kwon, Tomo Beddie, Will Burkhart, Sam Button, Liam Elias, Madison Kelly, Vin Kim, Jeremy Ramirez, David Rowley 2D Animators: Gretel Cummings, Madison Kelly, Sam Button 3D Generalists: Tomo Beddie, Will Burkhart, Thomas Choi, Liam Elias, Wu Hyun Lew, Jeffery JIP Jeong, Anthony Maiuri, David Rowley
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
