Audi’s “Night Watchman” campaign, created by agency Venables Bell & Partners, New York presented engineer Digital Arts engineer Josh Heilbronner with their own unique audio challenges.
“With Audi, the noise on set was pretty extreme, they filmed the night watchman character walking in various rooms, delivering the copy at a variety of volumes,” Heilbronner says. “However, it all needed to gel together as if he was in one small room, speaking directly to the camera. Overdubbing his dialogue in post was not an option, so we used a various de-noise tools to clear out the clashing room tones.”
SPW CreditsClient: Audi Project: “Night Watchman” (:30) Agency: Venables Bell & Partners, San Francisco, CA Creative Directors: Matt Keats, Matt Miller Producer: Hilary Coate Editorial Company: WORKedit, New York Editor: Stewart Reeves Color Correct: Co3, New York Colorist: Tom Poole Audio Post: Digital Arts, New York Engineer: Josh Heilbronner Sound Design: Q Department, New York Music Company: Stimmung, Santa Monica, CA Composer: Haim Mazar
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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