Union’s Jim Haygood edited Audi “Driver’s Test,” created via created via MUH-TAY-ZIK | HOF-FER and directed by Jody Hill at Caviar. Starring JB Smoove (Curb Your Enthusiasm) and new Spidey Tom Holland, this theatrical entry marries Audi Intelligent Technologies with the rebooted Sony Pictures Spiderman franchise, as it turns a typical “Driver Test” into a superhero-thwarting-a-bank-robbery experience. Would you expect anything less from Peter Parker? Additional Union credits include Executive Producer Joe Ross, Managing Partner Michael Raimondi and Assistant Editor Jed Stuber.
SPW CreditsClient: Audi /Sony Pictures
Agency: MUH-TAY-ZIK | HOF-FER
Executive Creative Director:John Matejczyk
Chief Strategy Officer: Matt Hofherr
Head Of Production: Michelle Spear Nicholson/Tanya Lesieur
Director Of Account Management: Carolina Cruz-letelier
Group Creative Director: Joel Kaplan
Senior Producer: Lyra Rider
Copywriter: David Roth
Art Director: Grant Piper
Production: Caviar
Director: Jody Hill
DP: Eric Treml
Executive Producer: Michael Sagol
Line Producer: Bernard Rahill
Editorial/Post: Union Editorial
Editor: Jim Haygood
Assistant Editor: Jed Stuber
Executive Producer: Joe Ross
Managing Partner: Michael Raimondi
Graphics Artist: Mannix Rickenbacher
Visual Effects: Method VFX
Senior Producer: Michelle Machado
Senior Executive Producer: Stephanie Gilgar
Finishing: resolution la
Color Correction: Company 3
Colorist: Sean Coleman
Conform: resolution
Flame Artist: Evan Guidera
Finishing Producer: Logan Aries
VFX Supervisor: Todd Iorio
Music/Sound Company: Lime Studios
Executive Producer: Susie Boyajan
Music/Sound Company: Sony Pictures
Sound Design: Gus Koven at Stimmung
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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