Union’s Jim Haygood edited Audi “Driver’s Test,” created via created via MUH-TAY-ZIK | HOF-FER and directed by Jody Hill at Caviar. Starring JB Smoove (Curb Your Enthusiasm) and new Spidey Tom Holland, this theatrical entry marries Audi Intelligent Technologies with the rebooted Sony Pictures Spiderman franchise, as it turns a typical “Driver Test” into a superhero-thwarting-a-bank-robbery experience. Would you expect anything less from Peter Parker? Additional Union credits include Executive Producer Joe Ross, Managing Partner Michael Raimondi and Assistant Editor Jed Stuber.
Client: Audi /Sony Pictures
Agency: MUH-TAY-ZIK | HOF-FER
Executive Creative Director:John Matejczyk
Chief Strategy Officer: Matt Hofherr
Head Of Production: Michelle Spear Nicholson/Tanya Lesieur
Director Of Account Management: Carolina Cruz-letelier
Group Creative Director: Joel Kaplan
Senior Producer: Lyra Rider
Copywriter: David Roth
Art Director: Grant Piper
Production: Caviar
Director: Jody Hill
DP: Eric Treml
Executive Producer: Michael Sagol
Line Producer: Bernard Rahill
Editorial/Post: Union Editorial
Editor: Jim Haygood
Assistant Editor: Jed Stuber
Executive Producer: Joe Ross
Managing Partner: Michael Raimondi
Graphics Artist: Mannix Rickenbacher
Visual Effects: Method VFX
Senior Producer: Michelle Machado
Senior Executive Producer: Stephanie Gilgar
Finishing: resolution la
Color Correction: Company 3
Colorist: Sean Coleman
Conform: resolution
Flame Artist: Evan Guidera
Finishing Producer: Logan Aries
VFX Supervisor: Todd Iorio
Music/Sound Company: Lime Studios
Executive Producer: Susie Boyajan
Music/Sound Company: Sony Pictures
Sound Design: Gus Koven at Stimmung
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More