Hokkaido Calling, a new short film created by Sherpas Cinema (represented in the U.S.by Accomplice Media) for Audi, follows big mountain ski legends Sam Smoothy, Jérémie Heitz and Dane Tudor on an epic road trip in search of deep powder, undiscovered paths and the chance to stand where no one has stood before. Directed by Sherpas Cinema’s Leo Hoorn, the 8-minute film is filled with breathtaking skiing as the trio of freeriders spend two weeks touring the rugged mountains of Japan’s northern island in an Audi Quattro. Smoothy, Heitz and Tudor soar down steep volcanos, slalom through untouched forests and relax in wooden baths called onsen. Ultimately, their journey leads them to a towering hydroelectric dam whose dizzyingly sheer side is crisscrossed with snow covered concrete barriers. In the film’s climax, they dive down the pyramid-like structure in a wild, buckling ride.
Director: Leo Hoorn
Cinematographer: Leo Hoorn
Editors: Leo Hoorn, Dave Mossop and Tim Symes
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More