Hokkaido Calling, a new short film created by Sherpas Cinema (represented in the U.S.by Accomplice Media) for Audi, follows big mountain ski legends Sam Smoothy, Jérémie Heitz and Dane Tudor on an epic road trip in search of deep powder, undiscovered paths and the chance to stand where no one has stood before. Directed by Sherpas Cinema’s Leo Hoorn, the 8-minute film is filled with breathtaking skiing as the trio of freeriders spend two weeks touring the rugged mountains of Japan’s northern island in an Audi Quattro. Smoothy, Heitz and Tudor soar down steep volcanos, slalom through untouched forests and relax in wooden baths called onsen. Ultimately, their journey leads them to a towering hydroelectric dam whose dizzyingly sheer side is crisscrossed with snow covered concrete barriers. In the film’s climax, they dive down the pyramid-like structure in a wild, buckling ride.
SPW Credits
Director: Leo Hoorn
Cinematographer: Leo Hoorn
Editors: Leo Hoorn, Dave Mossop and Tim Symes
ScreenWork Categories:Short film
Discipline:Directing
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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