The new generation of western culture has a style all its own. Looking to reflect the changing face of this rising community, Ariat teamed with creative partner John McNeil Studio (JMS), developing a strategy to position their new Hilo casual footwear as an alternative to the traditional western boot. The โWestern Born, Island Wornโ campaign explores a different side of western wear.
SPW Credits
Client: Ariat | Campaign: Ariat Hilo | Spot Title: โWestern Born. Island Worn.โ
Agency: John McNeil Studio | Founder + CEO: John McNeil, Executive Creative Director: Gerald Lewis, Creative Director: Matt Phelan, Executive Producer: Katy Hallowell, Assistant Producer: Jacob Acueza, Photographer: Jonathan Loomis, Program Manager: Alexa Schneier
Prod Co: The Annex | Director: Gerald Lewis, DOP: Zach Sky, Executive Producer: Katy Hallowell, Editor: Josh Blackman, Colorist: Josh Blackman
Music & Sound: Swell Music & Sound
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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