ARCTIC hit theatres February 1, 2019. It's been praised by Rolling Stone (“an ice-cold killer of a movie”), LA Times (“an effective nail-biter”), Indie Wire (“packed with excitement”), and Entertainment Weekly (“a harrowing postcard from the void”). The film stars Mads Mikkelsen (DR. STRANGE, STAR WARS, THE HUNT) as a man stranded in the Arctic, who is finally about to receive his long-awaited rescue. However, after a tragic accident, his opportunity is lost and he must then decide whether to remain in the relative safety of his camp or embark on a deadly trek through the unknown for potential salvation.
The survival tale continues to gain momentum, and last week topped Vulture’s list of the “Best of 2019 (so far),” calling the movie “enjoyable and excruciating.”
SPW CreditsProduced by Noah C Haeussner of Union Entertainment Group (JANIS: LITTLE GIRL BLUE), and executive produced by Union partner/editor Einar Thorsteinsson, directed by Joe Penna and executive produced by Martha De Laurentiis (NBC’s HANNIBAL), who last worked with Mikkelsen on the Hannibal TV series.
Chris Lemole and Tim Zajaros of Armory Films (MUDBOUND) also produced.
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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