Creative studio Midnight Sherpa animated a brand anthem for Applied Materials – the leader in materials engineering behind virtually every new chip and advanced display in the world. Titled “We Work Here,” the three-minute film celebrates 60 years of future-shaping innovation in science and technology at Applied Materials. The epic 3D film takes viewers on an immersive journey through the unseen world where Applied Materials works every day developing memory chip components. Two years in the making, the result is an unprecedented, true-to-scale visualization of a frontier that scientists affectionately call the “Nanosphere,” where everything exists in nanometers — that's nearly one billionth of a meter! Midnight Sherpa had to become students of the field to pull it off, working closely with the brilliant minds at Applied Materials to ensure scientific verity in the tiniest of details.
Also can watch on YouTube Here: https://youtu.be/5UJJ_OAwaFk
SPW CreditsAgency: Silverstein & Associates
Executive Producer: Bruce Silverstein, Producers: Gail Rice & Cheryl Rosenthal, Creative Director: David Mackie, Writer: Tom Corddry, SFX/Mix: Marc Pittman Composer: Stefan French, VO: Alex Ashbaugh
Concept, Design, & Animation Company: Midnight Sherpa
Creative Director: Miguel Lee, Executive Producer: Alex More, Artists: Graham Boles, Adrian de Leon, Joakim Ekstroem, Emiko Inskeep, Trevor Kerr, Dillon King, Esther Kim, Justin Leung, Alejandro Lee, Mier Lee, Anna Mendoza, Nicholas Scarcella, Liam Ward, Portia Barientos, Helen Jung, Jen Kim, Jamie Lee, Konosuke Matsushita, and Abby Ra
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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