Creative studio Midnight Sherpa animated a brand anthem for Applied Materials – the leader in materials engineering behind virtually every new chip and advanced display in the world. Titled “We Work Here,” the three-minute film celebrates 60 years of future-shaping innovation in science and technology at Applied Materials. The epic 3D film takes viewers on an immersive journey through the unseen world where Applied Materials works every day developing memory chip components. Two years in the making, the result is an unprecedented, true-to-scale visualization of a frontier that scientists affectionately call the “Nanosphere,” where everything exists in nanometers — that's nearly one billionth of a meter! Midnight Sherpa had to become students of the field to pull it off, working closely with the brilliant minds at Applied Materials to ensure scientific verity in the tiniest of details.
Also can watch on YouTube Here: https://youtu.be/5UJJ_OAwaFk
SPW Credits
Agency: Silverstein & Associates Executive Producer: Bruce Silverstein, Producers: Gail Rice & Cheryl Rosenthal, Creative Director: David Mackie, Writer: Tom Corddry, SFX/Mix: Marc Pittman Composer: Stefan French, VO: Alex Ashbaugh
Concept, Design, & Animation Company: Midnight Sherpa Creative Director: Miguel Lee, Executive Producer: Alex More, Artists: Graham Boles, Adrian de Leon, Joakim Ekstroem, Emiko Inskeep, Trevor Kerr, Dillon King, Esther Kim, Justin Leung, Alejandro Lee, Mier Lee, Anna Mendoza, Nicholas Scarcella, Liam Ward, Portia Barientos, Helen Jung, Jen Kim, Jamie Lee, Konosuke Matsushita, and Abby Ra
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
