To the generation of creators, the ones who believe in the power of originality. San Diego based independent creative agency BLVR (Believer) recently helped rebrand the iconic barbering and styling tools company Andis Company from head to toe. Andis' new positioning is embodied perfectly in the corresponding manifesto film: "Create Your Way." The digital film will continue to air online into 2022, accompanied by key campaign and retail initiatives.
SPW Credits
Client: Andis
Vice President Sales & Marketing – Gary Stanczyk
Director of Brand Strategy – Angie Vlasaty Peterson
Sr. Manager – Corporate Communications – Bruce Bock
Art Director & Graphic Designer – Greg Zychowicz
Agency: BLVR
CEO – Scott Hancock
Creative Director – Austin Lane
Senior Designer – Damin Sterling
Copywriter – Wendy Cloherty
Head of production – Nathan Pitzel
Integrated Producer: Haley Arenson
Strategist – Lenya McGrath / Cat Van Ryckeghem / Stephanie McNabb
Account Director – Erica Hernandez
Account Supervisor – Melanie Campfield
Account Coordinator – Kristopher Duperron
Production Company: Namesake
Director – Kevin Bloger
Executive Producer – Tori Palmatier
Director of Photography: Sean Bagley
Line Producers – Ben Narich & Cynthia Martinez
Post Production: Cut & Run
Executive Producer – Amburr Farls
Senior Producer – Brian Mulvey
Editor – Ben McCambridge
Color Correction: Company 3
Colorist – Matt Osborne
Producer – Blake Rice
Music:
Original Music Composer – Maxime Hervรฉ
Jogger – Finishing and VFX:
Head of Production – Diana Cheng
ScreenWork Categories:Short film
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