Now that Roe v. Wade has been overturned by the U.S. Supreme Court, the right to safe and legal abortion is no longer protected by the Constitution. Amnesty International has teamed up with Norwegian ad agency Anorak, part of The North Alliance (NoA), to create a powerful global campaign challenging the decision which makes it possible for states to remove the right to abortion.
Directed by Nicolina Knapp and produced by B-Reel Films, the film confronts one of the fundamental truths that Americans tell themselves, that they are ‘the land of the free.’ An axiom so embedded in the fabric of the country that it is a part of the U.S. national anthem.
The film follows four different women and girls of varied circumstances, each facing the consequence of strict abortion laws. This decision will affect millions of women and girls, especially those who are already in vulnerable positions in life, more so now that they will be denied the right to decide their own future.
SPW CreditsClient: AMNESTY INTERNATIONAL
Marketing and Fundraising Manager: Camilla Kolverud, Advisor: Kristine Djuvik Kro, Com Director: Sindre Stranden Tollefsen, Com Adviser: Varin Hiwa
Agency: ANORAK/NOA
Creative: Lars Holthe, Creative: Peter Power, Creative: Stein Simonsen, Client Director: Janne Espevalen, Project Manager: Camilla Von Borcke, Brand Activation: Klaudia Lech, Designer: Catrine Kooyman, Motion: Erlend Dal Sakshaug, Motion: Nökkvi Thorsteinsson
Production Company: B-Reel Films
Director: Nicolina Knapp, Director-assistant & SAD: Viviana Figueroa, Executive Producer: Anisa Dzindo, Producer: Fiffi Kjell, Producer: Kim Jansson, DOP: Andreas Johannessen, Set Designer: Angelica Nyman, Stylist: Liselotte Bramstång, MUA: Danella Ericsson, MUA: Angelique Karlsson, Editor: Emma Backman, Colorist: Joakim Rissved
Sound Design: Ponytail
Online: Joakim Andreasson
Music agency & Executive Producer: Ohlogy
Artist: Emilie Nicolas, Artist Management: Little Big Sister, Music Producer: Nils Martin Larsen
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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