Now that Roe v. Wade has been overturned by the U.S. Supreme Court, the right to safe and legal abortion is no longer protected by the Constitution. Amnesty International has teamed up with Norwegian ad agency Anorak, part of The North Alliance (NoA), to create a powerful global campaign challenging the decision which makes it possible for states to remove the right to abortion.
Directed by Nicolina Knapp and produced by B-Reel Films, the film confronts one of the fundamental truths that Americans tell themselves, that they are ‘the land of the free.’ An axiom so embedded in the fabric of the country that it is a part of the U.S. national anthem.
The film follows four different women and girls of varied circumstances, each facing the consequence of strict abortion laws. This decision will affect millions of women and girls, especially those who are already in vulnerable positions in life, more so now that they will be denied the right to decide their own future.
SPW Credits
Client: AMNESTY INTERNATIONAL Marketing and Fundraising Manager: Camilla Kolverud, Advisor: Kristine Djuvik Kro, Com Director: Sindre Stranden Tollefsen, Com Adviser: Varin Hiwa
Agency: ANORAK/NOA Creative: Lars Holthe, Creative: Peter Power, Creative: Stein Simonsen, Client Director: Janne Espevalen, Project Manager: Camilla Von Borcke, Brand Activation: Klaudia Lech, Designer: Catrine Kooyman, Motion: Erlend Dal Sakshaug, Motion: Nökkvi Thorsteinsson
Production Company: B-Reel Films Director: Nicolina Knapp, Director-assistant & SAD: Viviana Figueroa, Executive Producer: Anisa Dzindo, Producer: Fiffi Kjell, Producer: Kim Jansson, DOP: Andreas Johannessen, Set Designer: Angelica Nyman, Stylist: Liselotte Bramstång, MUA: Danella Ericsson, MUA: Angelique Karlsson, Editor: Emma Backman, Colorist: Joakim Rissved
Sound Design: Ponytail Online: Joakim Andreasson
Music agency & Executive Producer: Ohlogy Artist: Emilie Nicolas, Artist Management: Little Big Sister, Music Producer: Nils Martin Larsen
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
