Hometeam teamed up with agency Artemis Ward to showcase the work being done by AmericaSCORES in a 30-second spot titled “Poet-Athlete.” The spot highlights the organization’s core mission to provide a platform for youth to become thoughtful, engaged, and confident individuals who are ready to step up to the mic, determined to take their shot and poised to make a difference in the world.
This spot was created for a 30-second commercial space donated to America SCORES from Fox Sports for the 2022 World Cup.
SPW CreditsClient: AmericaSCORES Agency: Artemis Ward Production: Hometeam Executive Producer: Amanda Riley, Director: Brandon Bray, DP: Shane Alcock, Assistant Director: Chris Tuss, Producer: Rachel Hohenfeld, Assistant Camera: Evan Luzi, Gaffer: Will Iversen, Grip: Mat MacIntyre, Production Designer: Candice Bloch, Production Assistant: Kylie Raine
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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