Hometeam teamed up with agency Artemis Ward to showcase the work being done by AmericaSCORES in a 30-second spot titled “Poet-Athlete.” The spot highlights the organization’s core mission to provide a platform for youth to become thoughtful, engaged, and confident individuals who are ready to step up to the mic, determined to take their shot and poised to make a difference in the world.
This spot was created for a 30-second commercial space donated to America SCORES from Fox Sports for the 2022 World Cup.
SPW Credits
Client: AmericaSCORES
Agency: Artemis Ward
Production: Hometeam
Executive Producer: Amanda Riley, Director: Brandon Bray, DP: Shane Alcock, Assistant Director: Chris Tuss, Producer: Rachel Hohenfeld, Assistant Camera: Evan Luzi, Gaffer: Will Iversen, Grip: Mat MacIntyre, Production Designer: Candice Bloch, Production Assistant: Kylie Raine
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More