Saatchi & Saatchi New York teams up notorious horror enthusiast, musician and director Rob Zombie to reveal how an ant infestation can truly crawl into a person’s brain in the new :30 “Death Note” for ant control giant, Amdro. Sonic Union mixer Steve Rosen and No6 Editorial editor James Duffy teamed up on this eerie spot which features a crazed man working in his basement, maniacally cutting and pasting letters together to fashion a tiny death note intended for his unwanted insect inhabitants. The spot features notable character actor Clint Howard who previously collaborated with Rob Zombie on “Halloween.”
Client: Amdro; Agency: Saatchi & Saatchi NY; Chief Creative Officer: Con Williamson; Creative Director: Mandy Hoveyda/Melinda Kanipe; Senior Copywriter: Luke Behrends; Copywriter: Chris Bradford; Art Director: Jared Creason; Agency Producer (Executive Producer): Lynn Appel; Production Company: Original Film, LA; Executive Producer: Bruce Mellon; Producer: Rick Brown; Director: Rob Zombie; D.O.P: Brandon Trost; Lighting: Justin Duvall; Editor: James Duffy; Editing Company: No 6; Executive Producer: Toni Lipari; After Effects Artist: Harry Truman; VXF Artists: Ed Skupeen; Producer: Evan Meeker; Sound Design/Arrangement: Henryboy, Bill Chesley; Audio Post: Sonic Union, NY; Mixer: Steve Rosen; Post Production: Company 3, Tom Poole; Production Designer: Jennifer Spence; Set Decorator: Kelly Berry; Talent: Clint Howard.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More