Created for Almarai via JWT Riyadh, produced by Dreambox, and directed by Plรกstico (represented via the Easy Mondays+Poster partnership in the US), “Truth Freshness” seamlessly takes us through the farming, procurement, and preparation of the ingredients required for a delicious meal. The actors remain still, and only the camera moves, from farm, to home, to kitchen (where steam rises from the pan on the stove), and, finally, out back, to a family BBQ complete with grilling, and a beautifully dressed table. Almarai produces high-quality dairy, beverage, and culinary products.
SPW Credits
Client: Almarai | Spot Title: “Trusted Freshness” | First Airdate: February 2023
Agency: JWT Riyadh
Executive Creative Director: Rayyan Aoun, Creative Director: Jean El Azar, Agency Producer: Joe Abou-Daher, Production Manager/ Line Producer:Diane Hitty, Production coordinator: Tamuna Arbolishvili, Art Director: FourK, Wardrobe: Lea Hambarsounian,
Food Stylist: Samar Mhanna, Photographer: Steve Kozman,
Production Company: Dreambox, Executive Producer: Marwan Nicolas, Producer: Maya Mahfouz, Director: Plรกstico (represented in the US via Easy Mondays, under its EM+Poster banner), DOP: Rokas Sฬydeikis
Post production & Grading: pixelmob
Post producer: Jessy Nicolas & diana tannous
Music: Ansgar Huppertz
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
MySHOOT Profiles
Add A Comment