AKA’s FIDDLER spot “Tradition” earned a Silver Award, the competition’s highest honor, in the category Entertainment. It also picked up Bronze Awards for Directing and Cinematography. The agency’s spot “Selling Out” for AMERICAN PSYCHO won four Bronze Awards for Entertainment, Directing, Editing and Graphics. Both spots were directed by AKA NYC’s directing team Jamaal+Bashan.
SPW Credits
Title: Tradition
Client: Fiddler Broadway LLC
Advertiser: Fiddler on the Roof
Agency: AKA NYC.
Jamaal+Bashan Directors; Elizabeth Furze and Scott Moore, Managing Partners; Bashan Aquart, Executive Creative Director; Jamaal Parham, Content Director; Melissa Marano, Account Manager; Jackie Lavanway, Client Service Representative; Adam Coffia, Content Executive Producer; Lauren Guenther, Copywriter.
Production: Very Rare Productions.
Monique Perreault, Producer; Phillip Holland, Cinematographer; Bobby Cruz, 1st AD; Grey Lawrence, 2nd AC; Mark Smith, 1st AC; Hofesh Schecter, Choreography; Catherine Zuber and Ameila Haywood, Wardrobe; Tom Watson and Natalie Errthhum, Hair and Makeup; Kaream Appleton, Production Coordinator.
Editor: Stephen Mlinarcik
Post: The Mill.
Michael Rossiter, Colorist.
Sound: PLUSH
Michael Lesveque, Mixer.
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Title: Selling Out
Client: American Psycho on Broadway
Advertiser: American Psycho
Agency: AKA NYC. Elizabeth Furze and Scott Moore, Managing Partners; Jamaal Parham, Content Director; Bashan Aquart, Executive Creative Director; Adam Coffia, Content Executive Producer; Jodie Tipple, Production Coordinator; Roman Micevic, Motion Graphics Director; Stephen Mlinarcik, Senior Editor; Melissa Marano, Client Services Group Director; Jacob Matsumiya, Account Manager; Sean Fry, Client Service Representative.
Production : All Good Things.
Jamaal+Bashan, Directors; Michael Townley, Cinematographer; Matthew Bonuso, Assistant Director; Blake Steigerwald, Assistant Cinematographer; Casey Levine, Producer; Nasrin Jean-Baptiste, Wardrobe; Gregg Hubbard, Groomer.
Post: The Mill. Michael Rossiter, Colorist.
Audio: PLUSH Studios.
Michael Levesque, Sound Mixer.
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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