Members of the Broadway Industry convened at the Whitby Hotel in Manhattan November 27th for a roundtable discussion, hosted by AKA NYC, on the importance of brand experience and experiential marketing. Founding editor-in-chief of Event Marketer and author Dan Hanover (Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands) headlined the event. He was joined by experiential marketers Jeffrey Swierk, North American Sponsorship at Mastercard; and Zach Overton, Vice President of Customer Experience and General Manager, 837, Samsung Electronics America, in a lively discussion, moderated by Amanda Blackman, AKA NYC SVP, Creative Strategy and Experiential Design.
SPW Credits
Produced by AKA NYC.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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