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    Air Max 270 Go: For a day full of anything but “nothing”

    By RACONTEURUpdated:No Comments2352 Views

    Director Jimmy Marble, a maelstrom of style and irreverence, recently released his first project as a member of the Golden LA family: A lighthearted, action-packed spot for the launch of the  NIKE KIDS “Air Max 270 Go” shoe. He adds this shoe launch spot to an expansive and versatile portfolio, which includes commercial shorts for Target, Pinterest, and Marc Jacobs, photography of celebrities like Ariana Grande, and several Vimeo Staff Pick-ed short films. 

    Framed within the context of the dad asking the child what she did that day, the Nike Kids Air Max spot follows a little girl from sun-up to sun-down, joyfully riding her bike, kicking a soccer ball, and gliding along on a skateboard toboggan. While highlighting the vibrant kid’s shoe in a  variety of different playful contexts, Marble also seamlessly blends his colorful sense of surrealism and design with genuine, relatable emotion. 

    SPW Credits

    Client: Nike Kids | Global Brand Director: Jared Gillman, Art Director: Lisa Hopey, Brand Narrative Manager: Grant Smith, Designer: Kelly Ongkowidjojo, Art Director: Margherita Urbani, Producer: Marie Foley, Production Coordinator: Lauren May, Studio Coordinator: Haley Thomas, Sr. Studio Manager: Emmery McNamara, Sr. Art Director: Jenny Tondera, Sr. Brand Narrative Director: Go Wakimoto

    Production: Golden LA | Director: Jimmy Marble, Managing Director: Matthew Marquis, Head of Production: Arwa Ibrahim, Producer: Eugene Sapp, Production Manager: Diamonique Drummond, Production Coordinator: Mary Leake, DoP: Nikita Kuzmenko, Production Designer: Tatiana Bianca van Sauter, Wardrobe: Imogene Barron, Makeup and hair: Heidi Nymark, BTS Photographer: Dimitri Tzoytzoyrakos

    Editorial / Post: Golden LA | Studio EP: Kevin Gallagher, Producer: Pierre Nobile, Editor: Casey Swoyer, Animation: Jonathan Nee, Compositing/Finishing: Alex Brodie, Assistant Editor: Luke Sargent, Senior Colorist: Aubrey Woodiwiss

    ScreenWork Categories:Short film
    Discipline:Directing



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