Eyeing that always elusive young male demographic, A&E Networks turned to entertainment agency BIGSMACK to craft a clever new hip hop music video inspired promo for the season premiere of their popular “Duck Dynasty” reality show on Wednesday, October 10.
SPW Credits
Client: A&E Networks; Project: “Duck Dynasty” promo; EVP, Marketing: Guy Slattery; VP Brand Creative: Valerie Albanese; Senior Creative Director, Brand Creative: Maria Pecoraro. Agency/Production/Post: BIGSMACK, Philadelphia, PA; Creative Director: Andy Hann; Producer: Laura Gillespie; Editor: Craig Fields; Copywriter: Tom Pace; Animator: Matt Hall, Jason Harmon; Colorist: Jason Harmon; Composer: Bob Schachner; Rapper: Kurt Hunte.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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