Adidas Originals and Johannes Leonardo recently tapped IDENTITY’s Philip Andelman to direct a contemporary campaign that captures the minimalist philosophy of Adidas Originals’ EQT line.
SPW CreditsClient: Adidas Originals
General Manager: Torben Schumacher
Global VP of Brand Communications: Alegra O’Hare
Global Senior Director of Communications and Brand Marketing: Jenny Pham
Global Director of Brand Communications (PR/Social): Silvia Calligher
Global Senior Manager Communications: Edi Borelli
Global Senior Manager Communications: Ludovic Schuler
Senior Social Media Manager, Global Brand Marketing: Aeneas Panayiotou
Senior Director, Global Brand Marketing Operations & Creative Shoot Production: John van Tuyll
Senior Shoot and Production Manager: Justin Townsend
Shoot and Production: Manager Christian Wirth
Agency: Johannes Leonardo
Chief Creative Officer: Jan Jacobs
Chief Creative Officer: Leo Premutico
Creative Director, Partner: Ferdinando Verderi
Creative Director: Wesley Phelan
Creative Director: Matthew Edwards
Senior Copywriter: Jeph Burton
Senior Art Director: Hunter Hampton
Head of Integrated Production: Dana May
Executive Producer: Maria Perez
Producer (Film): Doug Moffitt
Producer (Print): Adam Gong
Group Account Director: Sam McCallum
Account Director: Dom Dalton
Account Supervisor: Gulru Soylu
Assistant Account Executive: Sara Sharpe
Head of Strategy: Mark Aronson
Strategist: Miné Cakmak
Senior Business Affairs Manager: Ann Marie Turbitt
Agency: The 88
Chief Creative Officer: Harry Bee
Head of Production: Adam Copeland
Brand Director: Sean Benz
Senior Social Creative: Hedwig Alghren
Social Creative: Will Nichols
Senior Account Manager: Tyler Murphy
Film Production: IDENTITY
Director: Philip Andelman
DP: Max Goldman
Executive Producer: Joe Masi
Executive Producer: Alana Hearn
Producer: Josh Goldstien
Editorial (Brand Films): Union Editorial
Editor (Lead): Marco Perez
Producer: Lauren Hafner Addison
Executive Producer: Caryn Maclean
Color (Brand Films): Company 3
Colorist: Tom Poole
Producer: Alexandra Lubrano
Sound Design & Mix: Mr Bronx
Sound Engineer: Eric Hoffman
Executive Producer: Molly Burke
Editorial (Social Films): Loroto
Editor: John Wilson
Producer: Nick Curran
Color Correct (Social Films): Company 3
Colorist: Kath Raisch
Audio (Social Films): Duotone
Audio Engineer: Juan Aboites
Executive Producer: Greg Tiefenbrun
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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