Adidas Originals and Johannes Leonardo recently tapped IDENTITY’s Philip Andelman to direct a contemporary campaign that captures the minimalist philosophy of Adidas Originals’ EQT line.
SPW Credits
Client: Adidas Originals
General Manager: Torben Schumacher
Global VP of Brand Communications: Alegra O’Hare
Global Senior Director of Communications and Brand Marketing: Jenny Pham
Global Director of Brand Communications (PR/Social): Silvia Calligher
Global Senior Manager Communications: Edi Borelli
Global Senior Manager Communications: Ludovic Schuler
Senior Social Media Manager, Global Brand Marketing: Aeneas Panayiotou
Senior Director, Global Brand Marketing Operations & Creative Shoot Production: John van Tuyll
Senior Shoot and Production Manager: Justin Townsend
Shoot and Production: Manager Christian Wirth
Agency: Johannes Leonardo
Chief Creative Officer: Jan Jacobs
Chief Creative Officer: Leo Premutico
Creative Director, Partner: Ferdinando Verderi
Creative Director: Wesley Phelan
Creative Director: Matthew Edwards
Senior Copywriter: Jeph Burton
Senior Art Director: Hunter Hampton
Head of Integrated Production: Dana May
Executive Producer: Maria Perez
Producer (Film): Doug Moffitt
Producer (Print): Adam Gong
Group Account Director: Sam McCallum
Account Director: Dom Dalton
Account Supervisor: Gulru Soylu
Assistant Account Executive: Sara Sharpe
Head of Strategy: Mark Aronson
Strategist: Miné Cakmak
Senior Business Affairs Manager: Ann Marie Turbitt
Agency: The 88
Chief Creative Officer: Harry Bee
Head of Production: Adam Copeland
Brand Director: Sean Benz
Senior Social Creative: Hedwig Alghren
Social Creative: Will Nichols
Senior Account Manager: Tyler Murphy
Film Production: IDENTITY
Director: Philip Andelman
DP: Max Goldman
Executive Producer: Joe Masi
Executive Producer: Alana Hearn
Producer: Josh Goldstien
Editorial (Brand Films): Union Editorial
Editor (Lead): Marco Perez
Producer: Lauren Hafner Addison
Executive Producer: Caryn Maclean
Color (Brand Films): Company 3
Colorist: Tom Poole
Producer: Alexandra Lubrano
Sound Design & Mix: Mr Bronx
Sound Engineer: Eric Hoffman
Executive Producer: Molly Burke
Editorial (Social Films): Loroto
Editor: John Wilson
Producer: Nick Curran
Color Correct (Social Films): Company 3
Colorist: Kath Raisch
Audio (Social Films): Duotone
Audio Engineer: Juan Aboites
Executive Producer: Greg Tiefenbrun
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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