Director Michael Shapiro of Bully Pictures explores the intense focus Jason Day brings to the golf course in a new ad for Adidas and Kastner & Partners. “Not Thinking” highlights the forethought that Adidas has invested in its line of golf sportswear while presenting dynamic slow motion footage of young Australian golf phenom Jason Day. Michael Shapiro’s fluid camerawork studies Day’s concentration while showcasing details of his shirt, slacks, shoes and gloves that were designed to address the rigors of heat and difficult terrain. Day is “not thinking” about the obstacles in his path, the voiceover notes, “because we already have.”
SPW Credits
Adidas “Not Thinking” Agency: Kastner & Partners, Los Angeles. Tim Braybrooks, creative director; Juliet Diamond, senior producer; Richard Bess, art director; Matt Bogen, copywriter; Sara Hornor, account supervisor. Production: Bully Pictures, Los Angeles. Michael Shapiro, director; Jason Forest and Astrid Downs, executive producers.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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