The Mission and Kastner & Partners teamed up to launch the 18/365 campaign for adidas with “All Year," starring pro golfer Sergio Garcia and directed by Cole Webley of Uber Content.
The ad features Garcia gearing up to play in various weather scenarios, none of which are daunting because he is protected by all weather apparel from adidas Golf. The Mission brought to life the campaign’s motto, “Play everyday, whatever the weather.” Using matte paintings, color correction, wind effects, and breath effects, The Mission transformed the single palm beach location shoot into that of extreme desert heat, blustery northern wind, threatening southern skies, and a cold winter dawn that are no match for adidas's Climaheat, Climachill, and Climaproof apparel.
SPW CreditsAGENCY: Kastner & Partners
Chief Creative Officer: Jamie Reilly
Creative Director: Tim Braybrooks
Associate Creative Director: Matt Bogan
Associate Creative Director: Richard Bess
Producer: Hank Zakroff
Managing Director: Richard Turner
Account Supervisor: Noah Roper
PRODUCTION COMPANY: Uber Content
Executive Producer: Phyllis Koenig
Executive Producer: Preston Lee
Director: Cole Webley
EDITORIAL COMPANY: Lost Planet
VFX COMPANY: The Mission
Lead Flame Artist: Joey Brattesani
Creative Director: Rob Trent
Flame Artist: Chris Moore, Trent Shumway, Edward Black, and Michael Vaglienty
VFX Producer: Ryan Meredith
VFX Coordinator: Kristina Thoegersen
Managing Director: Michael Pardee
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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