Nice Shoes teamed once again with the Ad Council to prepare reels for the organization’s 60th Annual Public Service Award Dinner, an event that honors the industries and individuals who support the Ad Council and its public service advertising (PSA) campaigns. Nice Shoes put together a small and efficient team of designer Chadwick Whitehead and editor Tony Dolezal to execute the reels, with producer Jason Farber managing the pair. Dolezal, who worked on last year’s gala, brought an understanding of how the team could showcase the different medium of work equally, and in a compelling way. Whitehead expanded on the concept from last year’s reels to make 2013’s include branching transitions between illustrated elements that signified each category.
SPW Credits
Client: The Ad Council
Design/Editorial: Nice Shoes
Designer/Animator: Chadwick Whitehead
Editor: Tony Dolezal
Producer: Jason Farber
Executive Producer: Geraint Owen
Sound Design for Intros and Title Cards done by One Thousand Birds.
Executive Producer: Laura Dopp
Sound Designer/Mixer: Andrew Tracy
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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