ABC’s The Bachelor is teaming with brand partner, McDonald's, for both a custom spot and episode integration to cross-promote their brands. Brand Arc, Los Angeles, brokered the deal with ABC Integrated Marketing. Current Bachelor Ben Higgins stars in the 30-second ad highlighting McDonald's All Day Breakfast menu, and gets an assist from past cast from the series, Desiree Hartsock Siegfried, Chris Siegfried, Catherine Giudici Lowe, Sean Lowe, and Chris Soules.
SPW Credits
CLIENT NAME: McDonald's
CAMPAIGN TITLE: All Day Breakfast / The Bachelor: Season 20
EXECUTION TITLE: Decision Time
MCDONALD’S AGENCY: Brand Arc
CHIEF CREATIVE OFFICER: Rob Donnell
EXECUTIVE PRODUCER: Mike Davis
ABC
CREATIVE DIRECTOR: Jeffrey Weinstock, Charlie Bowyer
WRITER: Chris Powers
PRODUCTION COMPANY: Moving Parts Inc
DIRECTOR: Billy Dickson
EXECUTIVE PRODUCER (PRODUCTION CO): Chad Cooperman, Warren Farnes
PRODUCER (PRODUCTION CO): James Uribe
ScreenWork Categories:Commercial
Genre:Romance
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