Advertising agency barrettSF has created a new ad for the much-anticipated WWE 2K16 video game for client 2K, which was released on October 27 in the U.S.
Agency barrettSF
Executive Creative Directors: Pete Harvey, Jamie Barrett
Associate Creative Director: Brad Kayal
Senior Copywriter: Brad Phifer
Senior Producer: Nicole Van Dawark
Managing Director: Patrick Kelly
Account Director: Brittni Hutchins
Account Manager: Jillian Gamboa
Senior Proofreeder: Sue Pleix
Production Company: Acne
Director: Anders Jedenfors
Executive Producer: Rania Hattar
CEO/Executive Producer: Line Postmyr
Line Producer: Taylor Pinson
Production Designer: Joshua Strickland
Editorial: BRONTOSAURUS!
Editor: Nathan Laver
Music & Sound Design: Walker
Composer: Nicholas R. Wright
Sound Designer: Nicholas R. Wright
Music Producer: Genevieve Vincent
Audio Mix: One Union Recording
Engineer: Eben Carr
Executive Producer: Lauren Mask
Animation: The Academy
Creative Director: David Viau
Executive Producer: Harry Calbom
Producer: Guti Rosado
Finishing: Everson Digital
Smoke Artist: Mark Everson
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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