Launching an all-new season of its popular “Hard Knocks” franchise, HBO turned to 2C for another promo campaign, the companies’ third such collaboration on the series, which this time features the Atlanta Falcons. 2C was asked to run with HBO concepts for two spots, one highlighting the faces of those competing for coveted positions on the team’s roster and the other focused on the numbers. The goal was to build anticipation for the new season by capturing and conveying the intensity of the NFL training camp experience and the sheer talent and tenacity it takes to make the cut.
"Faces" uses 3D modeling effects to show how training camp transforms the players as they withstand trial and tribulation in their hopes of making the team. "Numbers" combines compelling statistical graphics and real training camp footage to break down the level of competition.
