Evil doesn’t have a voice, but monsters do. Those words set the tone for a chilling 2C Creative campaign promoting HLN’s “Very Scary People,” a new six-part original series from the same team behind “How it Really Happened.” Hosted by Donnie Wahlberg, “Very Scary People focuses on six of the most infamous, frightening and despicable criminals in recent history, with a dramatic narrative retelling of their stories that highlights what they did, how they got away with it for so long and how they got caught. 2C was commissioned to develop a trailer, episodics and key art by CNN Creative Marketing, with which the creative agency has enjoyed a longstanding collaborative relationship.
2C’s goal was to find a new and captivating way to promote stories that many people feel they already know, enticing viewers to tune in for HLN’s unique approach to the real-life horror behind “Very Scary People.”
SPW Credits
CNN Creative Marketing
Vice President & Group Creative Director: Whit Friese
Creative Director: Sean Houston
Senior Writer/Producer: Jeff Mielcarz
Creative Marketing: Lara Hurst
Senior Director, Production: Dan Brown
Senior Production Manager: Nicole Goralnik
2C
Chief Creative Officer: Chris Sloan
GM, Senior Director of Operations: Nikki Coloma
Creative Director: Marni Wagner
Creative Director: Ben Frank
Producer/Writer: Cheryl King
Design Director: Luis Martinez
Executive Producer, Graphics: Bob Cobb
Graphic Designer: Aaron Magee
Graphic Designer: Andy Fernandez
Lead Editor: Jeff Morelli
Episodic Editor: Chris Volz
Episodic Editor: Jesus Martinez
Audio Sweetening/Mixing: Cesar Haliwa
Technical Operations Manager: Ashley Hartford
Assistant Editor: Williams Naranjo
Assistant Editor: Kelly Lanman
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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