In a fun, new promo for “Bob’s Burgers,” the comedy’s on the wall… literally. 2C Creative was commissioned by Twentieth Television to develop and produce the spot, which shines a comedic light on parenting in classic Bob & Linda style. The clever concept brings a wall of Belcher family portraits to life, with each one transporting viewers into a different “parenting win” scene from the edgy animated series. For the Miami-based creative agency, which has collaborated with Twentieth Television on numerous “Bob’s Burgers” promos since the series entered syndication in 2015, the goal was to find a fresh, new way to feature the show’s clips in funny highlights that would generate weekend viewing. Team 2C researched by watching many hours of episodes, laughing until their guts hurt and then honing in on just the right balance of cast members and messaging.
Twentieth Television
SVP, Marketing & Creative: Richard Dumont
Executive Director, Marketing & Creative: Jasmine Walker
On-Air Coordinator: Julia Tseng
2C
Chief Creative Officer: Chris Sloan
GM, Senior Director of Operations: Nikki Coloma
Creative Director: Cheryl King
Editor: Jesus Martinez
Graphic Designer: Dmitri Zavyazkin
Executive Producer, Graphics: Bob Cobb
Design Director: Luis Martinez
Audio Engineer: Cesar Haliwa
Technical Operations Manager: Ashley Hartford
Assistant Editor: Williams Naranjo
Assistant Editor: Kelly Lanman
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More