In a fun, new promo for “Bob’s Burgers,” the comedy’s on the wall… literally. 2C Creative was commissioned by Twentieth Television to develop and produce the spot, which shines a comedic light on parenting in classic Bob & Linda style. The clever concept brings a wall of Belcher family portraits to life, with each one transporting viewers into a different “parenting win” scene from the edgy animated series. For the Miami-based creative agency, which has collaborated with Twentieth Television on numerous “Bob’s Burgers” promos since the series entered syndication in 2015, the goal was to find a fresh, new way to feature the show’s clips in funny highlights that would generate weekend viewing. Team 2C researched by watching many hours of episodes, laughing until their guts hurt and then honing in on just the right balance of cast members and messaging.
SPW CreditsTwentieth Television
SVP, Marketing & Creative: Richard Dumont
Executive Director, Marketing & Creative: Jasmine Walker
On-Air Coordinator: Julia Tseng
2C
Chief Creative Officer: Chris Sloan
GM, Senior Director of Operations: Nikki Coloma
Creative Director: Cheryl King
Editor: Jesus Martinez
Graphic Designer: Dmitri Zavyazkin
Executive Producer, Graphics: Bob Cobb
Design Director: Luis Martinez
Audio Engineer: Cesar Haliwa
Technical Operations Manager: Ashley Hartford
Assistant Editor: Williams Naranjo
Assistant Editor: Kelly Lanman
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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