In a fun, new promo for “Bob’s Burgers,” the comedy’s on the wall… literally. 2C Creative was commissioned by Twentieth Television to develop and produce the spot, which shines a comedic light on parenting in classic Bob & Linda style. The clever concept brings a wall of Belcher family portraits to life, with each one transporting viewers into a different “parenting win” scene from the edgy animated series. For the Miami-based creative agency, which has collaborated with Twentieth Television on numerous “Bob’s Burgers” promos since the series entered syndication in 2015, the goal was to find a fresh, new way to feature the show’s clips in funny highlights that would generate weekend viewing. Team 2C researched by watching many hours of episodes, laughing until their guts hurt and then honing in on just the right balance of cast members and messaging.
SPW CreditsTwentieth Television
SVP, Marketing & Creative: Richard Dumont
Executive Director, Marketing & Creative: Jasmine Walker
On-Air Coordinator: Julia Tseng
2C
Chief Creative Officer: Chris Sloan
GM, Senior Director of Operations: Nikki Coloma
Creative Director: Cheryl King
Editor: Jesus Martinez
Graphic Designer: Dmitri Zavyazkin
Executive Producer, Graphics: Bob Cobb
Design Director: Luis Martinez
Audio Engineer: Cesar Haliwa
Technical Operations Manager: Ashley Hartford
Assistant Editor: Williams Naranjo
Assistant Editor: Kelly Lanman
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More