Launching its newest original scripted drama, “Legends,” TNT enlisted the help of creative agency 2C for two tension-inducing promos. “Interview” and “Shadow” may take different approaches in teasing the new series, but their result is that same edge-of-your-seat suspense that compels viewer tune-in.
Produced by TNT, “Interview” is a shoot-based spot featuring Sean Bean (as Agent Martin Odum) answering an interrogator’s questions. TNT provided tight and mid-shot footage from which 2C identified the most compelling moments and best takes that—when crafted together in such a close range setting—would deliver a truly gripping spot that leaves viewers wondering.
“Shadow” is a clip-based spot voiced by star Ali Larter. In this promo, the sound design was equally important to the visual editing, as it needed to match the composed, high-quality audio for which TNT spots are already known.
SPW CreditsClient:
Title: “Interview”
Senior Creative Director – John Jamilikowski
Senior Producer – Angela Vondrasek
Senior Sound Designer/Mixer – Kurtis Kwasny
2C
Chief Creative Officer – Chris Sloan
Editor/Producer – Spencer Condon
Client: TNT
Title: “Shadow”
Creative Director – John Jamilikowski
Senior Producer – Angela Vondrasek
Mixer – Kurtis Kwasny
2C
Chief Creative Officer – Chris Sloan
Editorial/Sound Design – Spencer Condon
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