Launching its newest original scripted drama, “Legends,” TNT enlisted the help of creative agency 2C for two tension-inducing promos. “Interview” and “Shadow” may take different approaches in teasing the new series, but their result is that same edge-of-your-seat suspense that compels viewer tune-in.
Produced by TNT, “Interview” is a shoot-based spot featuring Sean Bean (as Agent Martin Odum) answering an interrogator’s questions. TNT provided tight and mid-shot footage from which 2C identified the most compelling moments and best takes that—when crafted together in such a close range setting—would deliver a truly gripping spot that leaves viewers wondering.
“Shadow” is a clip-based spot voiced by star Ali Larter. In this promo, the sound design was equally important to the visual editing, as it needed to match the composed, high-quality audio for which TNT spots are already known.
SPW CreditsClient: TNT
Title: “Interview”
Senior Creative Director – John Jamilikowski
Senior Producer – Angela Vondrasek
Senior Sound Designer/Mixer – Kurtis Kwasny
2C
Chief Creative Officer – Chris Sloan
Editor/Producer – Spencer Condon
Client: TNT
Title: “Shadow”
Creative Director – John Jamilikowski
Senior Producer – Angela Vondrasek
Mixer – Kurtis Kwasny
2C
Chief Creative Officer – Chris Sloan
Editorial/Sound Design – Spencer Condon
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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