Enlisted by CNN Creative Marketing to collaborate in promoting HLN Original Series “Vengeance,” 2C Creative gave the campaign a cinematic feel, opting to approach the launch promos more like main titles in style and pacing and delivering elements that heighten a sense of danger through contrasts. With campaign elements that include launch spots, key art, the HLN Original Series open, episodics and graphic toolkits, 2C’s concept takes the familiar scenes and objects from our work and injects them with a True Crime twist. Each scenario has been tainted with murder so it’s both familiar and shocking, normal and unsettling. 2C used a combination of 3D elements and compositing. Heavy shadows and shifting darkness isolate the focus on the scene of the crime while a desaturated palette helps emphasize the blood stains in each location, embodying the element of murder. The story is told with titles, as authentic audio from the show provides the pacing.
SPW CreditsCNN Creative Marketing
Senior Vice President: Rick Lewchuk, Vice President & Group Creative Director: Whit Friese, Creative Director: Marnye Hall, Assistant Creative Director: Suzanne Cooke, Senior Director, Production: Matt Barnett, Senior Production Manager: Nichole Goralnik
2C
President/Owner: Chris Sloan, General Manager, Senior Director of Operations: Nikki Coloma, Executive Producer, Graphics: Bob Cobb, Creative Director: Ben Frank, Creative Director: Marni Wagner, Editor: Mark Clark, Animator: Dmitri Zavyazkin, Assistant Editor: Christian Santangelo, Audio Engineer: Cesar Haliwa
Collaborators
Lead Motion Designer, 3D Artist: Luis Martinez; Designer: Nick Ford; Animator, Designer: Alberto Garcia; Key Art Design: Aaron Magee
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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