Enlisted by CNN Creative Marketing to collaborate in promoting HLN Original Series “Vengeance,” 2C Creative gave the campaign a cinematic feel, opting to approach the launch promos more like main titles in style and pacing and delivering elements that heighten a sense of danger through contrasts. With campaign elements that include launch spots, key art, the HLN Original Series open, episodics and graphic toolkits, 2C’s concept takes the familiar scenes and objects from our work and injects them with a True Crime twist. Each scenario has been tainted with murder so it’s both familiar and shocking, normal and unsettling. 2C used a combination of 3D elements and compositing. Heavy shadows and shifting darkness isolate the focus on the scene of the crime while a desaturated palette helps emphasize the blood stains in each location, embodying the element of murder. The story is told with titles, as authentic audio from the show provides the pacing.
CNN Creative Marketing
Senior Vice President: Rick Lewchuk, Vice President & Group Creative Director: Whit Friese, Creative Director: Marnye Hall, Assistant Creative Director: Suzanne Cooke, Senior Director, Production: Matt Barnett, Senior Production Manager: Nichole Goralnik
2C
President/Owner: Chris Sloan, General Manager, Senior Director of Operations: Nikki Coloma, Executive Producer, Graphics: Bob Cobb, Creative Director: Ben Frank, Creative Director: Marni Wagner, Editor: Mark Clark, Animator: Dmitri Zavyazkin, Assistant Editor: Christian Santangelo, Audio Engineer: Cesar Haliwa
Collaborators
Lead Motion Designer, 3D Artist: Luis Martinez; Designer: Nick Ford; Animator, Designer: Alberto Garcia; Key Art Design: Aaron Magee
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More