The Marine Corps marked its 244th anniversary in celebratory manner with the release of an ad campaign featuring its first-ever "birthday" running cadence. Conceived by Atlanta agency Wunderman Thompson and featuring a soundtrack composed and recorded by Howling Music, Nashville. The campaign, centered on troops from the corps’ Parris Island, South Carolina performing the spirited call-and-response during close-order drills, won four Bronze Awards for Music at the Atlanta Ad Club’s 2020 American Advertising Awards competition. Written by Wunderman Thompson’s creative team, the cadence evokes the Marines’ history and traditions. The visuals alternate between the marching soldiers and shots of intense training exercises, culminating with the corps’ annual birthday ball. The cadence ends with the refrain, “Old breed new breed, near and far … happy birthday wherever you are.”
Credits for Wunderman Thompson go to creative director Alan Whitley, copywriters Matt Covington and James McAlister, art director Carlton Adams, editor/videographer Stacey Amos, associate creative director Andrea Overstreet, producers Nancy Landesberg and Rhett Kearsley, executive producer Jane Jacobson, senior account executive Payton Fritch, and account supervisor Melissa Conner.
Music Credits: Howling Music, Nashville. David Grow, president; Ryan Claus, creative director. The Studio, Nashville, Brook Sutton, recording engineer.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More