“Viewers of this year’s AICP Show: The Art & Technique of the Commercial, AICP Next Awards, and AICP Post Awards shows experience a master class in graphic design and music language,” said Matt Miller, President and CEO of AICP. “We are most grateful to Cutters, Flavor, and Another Country for the artistry, craftsmanship, and commitment to the shared values of our growing global community.”
SPW CreditsProject Name: Complete Show Packages for 2023’s The AICP Show, The AICP Post Awards, and The AICP Next Awards
Debut Date: June 7, 2023
Main Tools: Maxon Cinema 4D, Autodesk Arnold, Autodesk Maya, Adobe After Effects, RE:Map UV, Autodesk Flame
Official Website: https://aicp.com
Client: AICP
Design/Production/Finishing Company: Flavor
Managing Director: Neal Cohen Executive Producer: Kate Smith Producer: Brittany Maddock Executive Creative Director: Brian McCauley Associate Creative Directors: Brad Backofen, Colby Capes Art Director: Mack Neaton Motion Designers: Adam Kohr, Anastasiya Bulavkina, Dean Mosier, Erica Kim, Marly Koven, Matt Trudell CGI Artists: Emily Berveiler, Thuc Nguyen Finish Artist: Ryan Esboldt
Editorial Company: Cutters
Executive Producer: Heather Richardson Producer: Brittany Maddock Editor: Tom Brassil Editor (Sponsor Reel): Nick Chiou Assistant Editors: Ashley Smith, Leah Fishwick
Sound Design, Music, & Mix Company: Another Country
Managing Director: Tim Konn Executive Producer: Louise Rider Producers: Josh Hunnicutt, Darcy Diplacido Creative Director, Composer: Joe Philips Audio Post Manager, Sound Design: Jeremy Schemm Mixers: Jordan Stalling & Logan Vines Audio Assistant: Nora Strickstein,
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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