"Gentleman Scholar brought a wonderful sense of clever humor, and playful visuals to honor our sponsors and set the tone for our evening at MoMA," said Matt Miller, President and CEO of AICP. "Each time it's viewed, you key in on something new."
SPW Credits
Running Time: 3:00
Debut Date: 6/14/18 during the AICP Show at Museum of Modern Art
Behind the Scenes: http://www.gentlemanscholar.com/project/aicp-2018-sponsor-reel
Client: AICP
Production Company: Gentleman Scholar
Director: William Campbell
Executive Producer: Jo Arghiris
Head of Production: Tyler Locke
Line Producer: Caitlin Noll
Director of Photography: Tom Banks
Production Designer: Michael Broaddus
Stage: The Technicolor Experience Center
Design & Animation: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Tyler Locke
Art Director: Juan Carlos Cuadra
CG Supervisor: Tim Hayward
Sr Producer: Kirsten Noll
Designers: Cristina Barna, Allan Bernardo, Ana Chang, Chris Finn, Cam Floyd, Trish Janovic, Macauley Johnson, Vin Kim, Kenny Kerut, Jina Kwon, Christina Liang, Michael Tavarez, Hana Yean, Jordan Lyle
2D Animators: Kenny Kerut
3D Animators: James Lane
3D Generalists: Allan Bernardo, Vin Kim, Jacques Clement
Dynamics/FX: Tim Hayward
Compositors: Matt Lavoy, Chris Russo, Michael Dobbs, Drew Huntley
Flame Artist: Matt Lavoy
Editorial: Gentleman Scholar
Editor: Jason Webb
Telecine: The Mill
Colorist: Gregory Reese
Color Producer: Diane Valera
Music & Sound Design: Antfood
Executive Creative Director, Composer: Wilson Brown
Executive Producer: Sue Lee
Producer: Kevin Bryant
Sound Designer: Yuta Endo
Editor / Composer: J. Dalton Harts
Creative Technologist: Naoki Ishizuka
Composer / Sound Designer: Spencer Casey
Composer / Sound Designer: Bennett Eiferman
Composer: Pedro Botsaris
Vocalist, Producer: Mercedes Aviles
Alto Saxophone: Curtis MacDonald
Trumpet, Trombone and Tenor Saxophone: Will Bone
ScreenWork Categories:Title Sequence
Discipline:Directing
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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