The Detroit Lions set out to reveal their new uniforms to the world in spectacular fashion. Together with Cutters Studios, they created and produced an event like no other. Our concept was part event, part art installation. We built a massive geometric lion head sculpture as the centerpiece to the immersive experience. Our teams first modeled the head in Maya and then built and animated all of the projection maps in Cinema 4D. Finally, we composited everything in After Effects. To help visualize the whole show for approvals, we built a scale scene in 3D as well. Together with our production partners, we constructed giant two-story-high screens to project the heritage and the heart of the Lions organization. We also helped devise a themed choreographed dance routine by the Lions’ Cheerleaders. Overall, 3,500 Lions fans got to experience the show in person, while over 300,000 fans watched it all happen LIVE on the official Facebook page.
SPW CreditsProject Name: "2017 Detroit Lions Uniform Reveal" Event Date: April 13, 2017 Broadcast on YouTube: https://youtu.be/ASmI7uJ9xNU Case Study Video: https://vimeo.com/218705620 Client: Detroit Lions Senior Vice President of Business Development: Kelly Kozole Vice President of Marketing: Emily Griffin Production and Post: Cutters Studios Detroit Director/Creative Director: Jason Cook Executive Producer: Dave Peyton Producer: James Henry Managing Director: Kurt Kulas Account Manager: Kim Fairman Creative Design: Dimitri Bourdos, David Do, Brian Gustafson, Chris Jun, Nicholas Mouhot, Thuc Nguyen, Keith Slawinski, Paul Williams, Ella Yoon Creative Editors: Darcy DiPlacido, Karl Rausch ("Now & Next" and "Reveal") Creative Editors: Ray Straight, Jim Talbot ("Then") Finish Editors: Liz Conger, Larry Puskar ("Then") Colorist: Eric Maurer Flame / Clean Up Artists: Ann Allen, Tricia Garrisi Special Thanks: Patrick Kujawski Sound Company: Another Country Detroit Audio: Josh Condon, Melina Lescoe, Erik Maluchnik, Frankie Mastrangelo, Joe Philips, Jeremy Schemm, Jay Scott
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