The Mission, a Venice based visual effects studio, delivers a sublime gallery experience for the 2014 AICP Sponsor Reel, which premiered during an exclusive screening at the Association of Independent Commercial Producers (AICP) Show at the Museum of Modern Art in New York City. The 3 minute piece, conceived by the Mission’s Creative Director, Rob Trent, guides the viewer through an minimalist space filled with thought-provoking, sculptural clusters with roots in dadaism. The entire sequence is computer generated.
SPW CreditsThe Mission:
Creative Director: Rob Trent, Managing Director: Michael Pardee, VFX Producer: Diana Cheng, CG Supervisor: Piotr Karwas, Models/Textures/Lighting: Raul Dominguez, Animation/Lighting: Rick Grandy, Animation/Lighting: Samir Lyons
Mophonics:
Executive Producer: Michael Frick, Head of Production: Shelley Altman, Managing Director: Adam Harriman, Creative Director: Stephan Altman
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
[video width="3840" height="1608"... Read More