Commercial production company Explore recently produced a campaign for 1st Source Bank which aired during the 2021 Olympic Games, broadcast on the NBC network from Tokyo, Japan. The spots were unique because they were contracted directly between the production company and the brand, but still exhibited an agency-level feel from both messaging, creativity, and cinematic appeal.
The “We Can Help” campaign was over a year in the writing & refining. The idea was initiated in March of 2020, but the global pandemic put the project on hold until summer 2021. Working directly with 1st Source Bank’s VP, Marketing Director Andrea Bullock and in-house creative director, Michael Murphy, Explore brought on veteran agency writer Larry Liss and Director Jeremy Pinckert to hone the concept and develop the final script. Conceptual scenes were chosen just two weeks before filming, and final scripting was approved only a few days before the two-day shoot began in mid-July. Offline and finishing were also completed through Explore’s post-production department in one very full week, just in time to air during the Olympic Opening Ceremonies.
The average American has unique financial needs, and the questions to match. 1st Source Bank is there to answer these needs with their trademark, "We Can Help."
