WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of 122 campaigns entered…
Browsing: Industry Research
eMarketer is excited to announce Benchmarks, a new tool that enables marketers to instantly evaluate and compare their campaign performance…
The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion,…
The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation…
The Interactive Advertising Bureau (IAB) today released “The Changing TV Experience: 2017,” a comprehensive study revealing that most U.S. adults…
Ooyala, a global provider of video monetization technology and services, today published a new report, “The Lifecycle of Content: From…
UK advertising expenditure grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the…
There’s a lot of jargon used to describe what’s happening in the constantly evolving television services market. The latest research…
WARC announces the 2017 results of the WARC 100, an annual ranking of the world’s best marketing campaigns and companies…
451 Research has revealed the latest trends in consumer use of streaming services in its quarterly Voice of the Connected User…