The 2017 Digital Storage for Media and Entertainment Report from Coughlin Associates, provides 248 pages of in-depth analysis of the…
Browsing: Industry Research
Non-transparent production practices exist at multiple ad agencies and agency holding companies, according to a new study by the ANA…
WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of 122 campaigns entered…
eMarketer Announces Launch of Benchmarks—a Dashboard for Performance Metrics Across Digital Channels
eMarketer is excited to announce Benchmarks, a new tool that enables marketers to instantly evaluate and compare their campaign performance…
The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion,…
The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation…
The Interactive Advertising Bureau (IAB) today released “The Changing TV Experience: 2017,” a comprehensive study revealing that most U.S. adults…
Ooyala, a global provider of video monetization technology and services, today published a new report, “The Lifecycle of Content: From…
UK advertising expenditure grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the…
There’s a lot of jargon used to describe what’s happening in the constantly evolving television services market. The latest research…