The Interactive Advertising Bureau (IAB) today, at NewFronts West, released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study…
Browsing: Industry Research
Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail…
The honorees of the AICP Show: The Art & Technique of the American Commercial and the AICP Next Awards will…
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid…
The 2018 Digital Storage for Media and Entertainment Report, from Coughlin Associates, provides 254 pages of in-depth analysis of the…
From the largest studio tent poles to the smallest indie films, diversity among feature film directors remained low in 2017,…
The growth of subscription OTT services has been driving the changing trends in the Pay-TV landscape. OTT video services have…
WARC, the international authority on advertising and media effectiveness, has released the results of the 2018 WARC 100, an annual…
Librarian of Congress Carla Hayden announced the 2017 selections to the National Film Registry of the Library of Congress. Selected…
Ethnic and gender diversity among episodic television directors continued to increase this past season, the Directors Guild of America reported…