Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being…
Browsing: Industry Research
The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested,…
Black Panther or BlacKkKlansman could take home a Golden Globe on Sunday, but they are also signs that 2018 delivered some much-needed change…
Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising…
Bospar, the boutique PR firm that puts tech companies on the map, announced today the results of its Holiday Media…
Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,…
The Interactive Advertising Bureau (IAB) today, at NewFronts West, released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study…
Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail…
The honorees of the AICP Show: The Art & Technique of the American Commercial and the AICP Next Awards will…
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid…