WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in…
Browsing: Industry Research
At the start of 2019, creative technology company Splash Worldwide and project partner CoLab Media Consulting launched an in-depth study…
Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being…
The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested,…
Black Panther or BlacKkKlansman could take home a Golden Globe on Sunday, but they are also signs that 2018 delivered some much-needed change…
Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising…
Bospar, the boutique PR firm that puts tech companies on the map, announced today the results of its Holiday Media…
Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide,…
The Interactive Advertising Bureau (IAB) today, at NewFronts West, released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study…
Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail…