Consumers are growing increasingly disenchanted with their overall television experience but are nonetheless remaining remarkably loyal to their favorite programs,…
Browsing: Industry Research
Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to…
comScore (NASDAQ: SCOR), a leader in measuring the digital world, and Media Contacts, the global interactive media network of Havas…
Chocolates for your love on Valentine’s Day? Some people say chocolate is an aphrodisiac. But according to research, 6 out…
With the Super Bowl behind us and a settlement reached in the writer’s strike, the TV industry now turns its…
Senior marketing executives in Canada, France, the United Kingdom and the United States say that the use of social media…
Yankee Group today announced that IPTV will redefine pay TV in the United States. IPTV will change the competitive landscape…
By 2012, close to 33 million U.S. households will have broadband services with speeds of 10 Mbps or higher, capable…
Twenty-three percent (58 million) of all U.S. mobile subscribers say they’ve been exposed to advertising on their phones in the…
Web 2.0 advertising tactics and technologies are gaining traction among auto dealers, becoming an integral element of the marketing mix.…