Total measured advertising expenditures in the opening quarter of 2008 increased by 0.6 percent as compared to the same period…
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In the largest ever global study of this generation (born 1967 to 77), being launched today at the Cannes International…
The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008. The 2008 first quarter…
Integrating dynamic advertisements into videogame environments provides brands a measured lift in overall consumer awareness and opinion of the products…
comScore (NASDAQ: SCOR), a leader in measuring the digital world, released April 2008 data from the comScore Video Metrix service,…
What types of consumers are likely to buy green products? Are they willing to pay more or travel farther for…
A comprehensive review of television advertising practices by alcohol companies from 2001-2007 finds an increase in youth exposure to alcohol…
If you went to the McDonald’s drive-through in a Toyota, ordered a Pepsi with your meal and paid for it…
Mobile Instant Messaging (MIM) is set to cannibalise SMS (texting) and eventually email from PC, a survey from TNS Technology…
TNS Media Research, a division of TNS providing internet, TV, and radio audience measurement worldwide, is pleased to announce that…