Research and Markets (http://www.researchandmarkets.com/research/98dfa2/mobile_tv_and_vide) has announced the addition of the “Mobile TV and Video: Premium Content and Advertising Elevate the…
Browsing: Industry Research
The Interactive Advertising Bureau (IAB) today announced the release of “A Mobile Advertising Overview,” a document that demystifies the mobile…
TV advertising is being impacted by the Internet and by mobile services that provide highly personalized content delivery, reports In-Stat…
“Where Nightmares Come Alive” is the theme for Universal Studios Hollywood’s first Halloween short film competition, a virtual film festival…
M-Audio, a part of Avid Technology, Inc. (Nasdaq: AVID), and a leading provider of creative tools for musicians, has teamed…
Consumers are moving beyond basic PC-to-PC networks as they look to connect devices to the home network to access and…
NBC Universal and Nielsen Creating Sales Metrics That Measure ROI Through Nielsen’s ‘Fusion’ Product
NBC Universal and The Nielsen Company have joined forces to create sales metrics that will help advertisers make better informed…
Total measured advertising expenditures in the opening quarter of 2008 increased by 0.6 percent as compared to the same period…
In the largest ever global study of this generation (born 1967 to 77), being launched today at the Cannes International…
The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008. The 2008 first quarter…