The Nielsen Company today released the first comparable U.S. figures showing video and TV usage across the ‘three screens’ -…
Browsing: Industry Research
On 10 June, Hewlett-Packard announced its release of a “new generation of all-in-one PCs,” designed to boost user experience with…
PubMatic (<a href="www.pubmatic.com.>(www.pubmatic.com.), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its…
Research and Markets (http://www.researchandmarkets.com/research/98dfa2/mobile_tv_and_vide) has announced the addition of the “Mobile TV and Video: Premium Content and Advertising Elevate the…
The Interactive Advertising Bureau (IAB) today announced the release of “A Mobile Advertising Overview,” a document that demystifies the mobile…
TV advertising is being impacted by the Internet and by mobile services that provide highly personalized content delivery, reports In-Stat…
“Where Nightmares Come Alive” is the theme for Universal Studios Hollywood’s first Halloween short film competition, a virtual film festival…
M-Audio, a part of Avid Technology, Inc. (Nasdaq: AVID), and a leading provider of creative tools for musicians, has teamed…
Consumers are moving beyond basic PC-to-PC networks as they look to connect devices to the home network to access and…
NBC Universal and Nielsen Creating Sales Metrics That Measure ROI Through Nielsen’s ‘Fusion’ Product
NBC Universal and The Nielsen Company have joined forces to create sales metrics that will help advertisers make better informed…