Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When…
Browsing: Industry Research
New research from MTV Networks (MTVN) and Harris Interactive, reveals a critical companion metric to measuring audience size, pioneering a…
According to The Kelsey Group’s U.S. Local Video Forecast (2007-2012), local online video ad revenues will experience significant growth during…
EmSense Corporation, leading innovator in measuring audience EEG brainwave and other bio-sensory responses to advertising, video games and entertainment media…
Mindset Media (http://www.mindset-media.com), an online ad network that enables brand advertisers to reach millions of people with the personality traits…
The Nielsen Company today released the first comparable U.S. figures showing video and TV usage across the ‘three screens’ -…
On 10 June, Hewlett-Packard announced its release of a “new generation of all-in-one PCs,” designed to boost user experience with…
PubMatic (<a href="www.pubmatic.com.>(www.pubmatic.com.), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its…
Research and Markets (http://www.researchandmarkets.com/research/98dfa2/mobile_tv_and_vide) has announced the addition of the “Mobile TV and Video: Premium Content and Advertising Elevate the…
The Interactive Advertising Bureau (IAB) today announced the release of “A Mobile Advertising Overview,” a document that demystifies the mobile…