As Hollywood studios enter the nail-biting sweeps season once again, producers are asking what they can do to capture and…
Browsing: Industry Research
Commercials aired during Super Bowl XLIII have been watched online more than 28 million times since Sunday and one ad…
TNS Media released its annual post-game analysis of Super Bowl advertising, combining findings on this year’s brand face-offs, including top…
The approaching switchover to all-digital television broadcasting in the United States and other major countries will create an unprecedented opportunity…
As more content becomes available for free online, carriers are increasingly investing in Video On Demand and time-shifting services. This…
Since the Federal Trade Commission (FTC) will be introducing new product placement guidelines in January 2009, Experian® Simmons(SM) reviewed data…
Political advertising couldn’t prevent the television industry from posting -7 percent growth in 2008, according to the estimates of BIA…
Frost & Sullivan, the Growth Partnership Company, asserts its commitment to assisting clients in today’s uncertain economic climate. The firm…
According to a soon-to-be released multinational survey commissioned by Deloitte, three-quarters of Millennials (ages 14 to 25) view the computer…
A new report from international research firm Parks Associates finds mobile broadband is transitioning into a mainstream service that could…