Fees continue to be the dominant method of payment for advertising agencies, despite the discussions surrounding value-based compensation, according to…
Browsing: Industry Research
While client-side marketers say that measurement, evaluation and accountability are critical to measuring the success of sponsorship and event marketing…
Jon Peddie Research (JPR), the industry’s research and consulting firm for graphics and multimedia just completed an in-depth look at…
Research from leading global communications company Euro RSCG Worldwide is showing a historic shift in consumer values and behaviors, as…
The International 3D Society released a 3D revenue study showing that 3D movie fans are driving opening weekend box office…
Targeted and interactive TV advertising will lay the foundation for the long-term recovery of U.S. ad spending, while spending on…
Fewer than one in six video ads achieve high viral viewing*, according to new research from Millward Brown, one of…
Even before the blockbuster success of Avatar, consumers were bullish on seeing movies this year, according to a consumer survey…
Akoo, the world’s largest social music television network, today announced the results of the first major Advertising Effectiveness study in…
According to the thousands of Twitter users who participated in BrandBowl2010, Doritos was the most effective brand to advertise on…