Research from leading global communications company Euro RSCG Worldwide is showing a historic shift in consumer values and behaviors, as…
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The International 3D Society released a 3D revenue study showing that 3D movie fans are driving opening weekend box office…
Targeted and interactive TV advertising will lay the foundation for the long-term recovery of U.S. ad spending, while spending on…
Fewer than one in six video ads achieve high viral viewing*, according to new research from Millward Brown, one of…
Even before the blockbuster success of Avatar, consumers were bullish on seeing movies this year, according to a consumer survey…
Akoo, the world’s largest social music television network, today announced the results of the first major Advertising Effectiveness study in…
According to the thousands of Twitter users who participated in BrandBowl2010, Doritos was the most effective brand to advertise on…
The Doritos “House Rules” commercial was the most talked about television advertisement on Twitter during the 2010 Super Bowl, according…
A joint ANA (Association of National Advertisers) and Forrester Research Inc. (Nasdaq: FORR) survey of more than 100 national advertisers…
GreenLight ((www.greenlightrights.com)), a global media licensing, talent negotiation and rights representation consultancy, today released the results of its GreenLight Ad…