Effie Worldwide and Warc, the global marketing intelligence service, revealed the results of the inaugural Effie Effectiveness Index today. After…
Browsing: Industry Research
An industry survey conducted by Media Services, a leading entertainment accounting, payroll, crew booking and software provider, shows that 3D…
The Cinema Advertising Council (CAC), a national non-profit trade association which serves cinema advertising sellers, the theatrical exhibition community and…
Marketers are still under significant pressure to reduce expenditures as the nation slowly emerges from the Recession. However, their overall…
TiVo Inc. (NASDAQ: TIVO), a leader in advanced television services and advertising solutions for digital video recorders (DVRs), today launched…
Today, New York-based AdForum and Newfoundland-based Global Ad Source launched an innovative advertisement monitoring service called “AdForum Monitoring Services”. This…
This month the editors of SHOOT will select the “Top Spot of the Year.” But first, we’d like to get…
Later this month the editors of SHOOT will select the “Best” entry from this year’s collection of work in our…
Later this month the editors of SHOOT will select the “Top Track of 2010.” But first, we’d like to get…
Fees continue to be the dominant method of payment for advertising agencies, despite the discussions surrounding value-based compensation, according to…