UK advertising expenditure grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the…
Browsing: Industry Research
There’s a lot of jargon used to describe what’s happening in the constantly evolving television services market. The latest research…
WARC announces the 2017 results of the WARC 100, an annual ranking of the world’s best marketing campaigns and companies…
451 Research has revealed the latest trends in consumer use of streaming services in its quarterly Voice of the Connected User…
Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according…
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests…
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers…
Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of…
The Interactive Advertising Bureau (IAB) today released the “What Works & Why: IAB Global Insights Report 2016,” showcasing case studies…
The IAB Data Center of Excellence and DMA, the largest U.S. data and marketing association, have released “The Data-Centric Organization,” a whitepaper showing…