Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according…
Browsing: Industry Research
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests…
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers…
Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of…
The Interactive Advertising Bureau (IAB) today released the “What Works & Why: IAB Global Insights Report 2016,” showcasing case studies…
The IAB Data Center of Excellence and DMA, the largest U.S. data and marketing association, have released “The Data-Centric Organization,” a whitepaper showing…
The Technology Committee of the American Society of Cinematographers (ASC) is pleased to announce the publication of its “Cinema Display Evaluation Plan…
As the motion picture industry awards season shifts into high gear, SHOOT®, the leading website and magazine for commercial and entertainment…
Kelton Global, one of the leading independent marketing insights and strategy consultancies in the country, has released a new consumer…
FilmL.A., the not-for-profit film office serving the Greater Los Angeles region, today announced the release of a new report prepared…