Alldayeveryday and director Scott Zacaroli hit Virginia International Raceway with a scorching 575hp supercharged Jaguar and professional race car driver Canaan O’Connell for a new high energy spot. This is the latest in a series by Zacaroli for Jaguar featuring drivers describing their experiences behind the wheel of this storied performance brand. In the piece, O’Connell describes the sensation of racing top speed: “It is a borderline meditative state. Everything else in life just melts away and all that matters is that moment.” High speed drone work from world champion drone racer Nurk brings the camera inches from the action.
Zacaroli’s combination of lush, cinematic imagery and emotional, unscripted storytelling deliver films that are as elevated as they are authentic.
“I like to block out the shoot and detail the shot list, but always leave room for inspiration – for discovery and invention,” he explains. “With this film, the combination of the car’s completely raw performance and the driver’s Zen-like personality fascinated me. Shredding tires and ripping laps at incredible speed, but completely calm…relaxed.”
Scott Zacaroli is a former agency creative who moved into directing five years ago, and has directed TV commercials, brand films and documentaries for some of the world’s most prestigious brands. These include Jaguar, Cadillac, Rivian, Bermuda Tourism and Ethan Allen. His work is both cinematic and genuine. A combination that often features real people and unscripted storylines, but always with stunningly art directed imagery.
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More