Yessian recently collaborated with Goodby Silverstein & Partners on Sprint’s Biz 360 campaign. Three experiences featured on the Sprint Biz 360 website take you through a look at how three businesses are able to integrate Sprint’s Biz 360 solutions into their business model. “Mission Motors”, CamiCakes” and “Loog Guitars” are businesses that have embraced Sprint’s Biz 360 products and services, sharing their experiences on the Sprint Biz 360 website. The site has already achieved award-winning status with the Business Marketing Association of New York as its Communicator of the Year.nnnnCredits: Sprint Biz 360nWebsite: http://biz360.sprint.com/ nnAgency: Goodby Silverstein & PartnersnAssociate Creative Director(s): Chad Leitz, Felipe Lima and Keith CiampanArt Director: Gabriel Mattar and Jen FurmannCopywriter: Steve NathansnDirector of Production: Carey HeadnExecutive Producer: Jeremy AdirimnProducer: Gianni ArgirisnBroadcast Producer: Whitney FerrisnAccount Director: Jessica CliftonnAccount Manager: Ed Alt-GrahamnAssistant Account Manager: Chris DallmarnWebsite Production Company: LollipopnMusic and Sound Design: YessiannPost Production: Panic & BobnLive Action: eFilmsnnMusic and Sound: Yessiann”CamiCakes”nCreative Director: Brian Yessian nExecutive Producer: Michael Yessian nComposer: Chris PlanskernSound Designer: Weston Fongernn”Loog Guitars”nCreative Director: Brian Yessian nExecutive Producer: Michael Yessian nComposer: Daniel JohnsonnSound Designer: Jeff Dittenbernn”Mission Motors”nCreative Director: Brian Yessian nExecutive Producer: Michael Yessian nComposer: Mark ChunSound Designer: Jeff DittenbernnAbout YessiannWith offices in New York, Detroit, Los Angeles, and Hamburg Germany, Yessian is a global collective of producers, composers, music supervisors, research creatives and recording artists. With six full service recording studios and Dragon Licks, a music licensing and research division of indie bands and well-known artists, the studio offers a complete source for music, sound design and soundscapes. This powerful combination has allowed Yessian to enlist some of the world’s best-known brands in film, television, advertising, gaming and theme parks as clients. www.yessian.com
Michael Yessian Yessian Music 248-553-4044 Contact Michael via email
Contact:Media: Denise Potts Mueller Contact Denise via email Tel: 312-643-2444
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More